Free delivery for orders above $210. Standard delivery fee of $25 for all orders below $210.

Terms & Conditions


Privacy Policy
This policy sets out how and when Alliance Group Ltd, the Pure South brand, (the "Company", "we", "us" or "our") collects, holds, uses and discloses your personal information.

We may modify or amend this policy at any time and for any reason. By using this site you consent to our handling of your personal information in accordance with this policy (as amended from time to time).

We may collect personal information about you:

  1. When you provide information to us directly, for example, by signing up online or in store or entering a competition or promotion.
  2. Through your use of this site and the services and functionality offered through it.

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.



Pure South upholds the highest standard of quality with every purchase. Our 100% satisfaction guarantee means you can purchase our meat with confidence. Pure South prides itself on personal service and premium cuts from our renowned suppliers of export quality meat.

We have a no return policy on our products. However, if you are not happy with any product you receive from Pure South, please contact us and we will endeavour to remedy any concerns you have. Please call us on +65 6325 2931 between 9.00 am and 6.00 pm Monday-Friday, or email us at


Protecting your privacy is a high priority at Pure South. To keep you up to date with specials, new products etc, we will retain your name, address and other contact details. Any information you give us will remain confidential to Pure South and will not be shared with any other person or organisation. You have the right to inspect and update your details at any time.

If you wish to be removed from our mailing list, please email us at or phone us on +65 6325 2931 between 9.00 am and 6.00 pm, Monday-Friday. We will action your request immediately.

Pure South uses "cookies," which are small data files that are stored on your computer when you visit a website. Cookies enable you to shop on the website and may be used in a variety of ways to enhance or personalise your online browsing and shopping experience.

For example, Pure South may use cookies to enable you to use certain website features, remember the items in your shopping cart, store your preferences, recognise you when you return to the website, track your orders, and monitor and maintain information about your use of Pure South.

You can set your browser not to accept cookies or to notify you when you are sent a cookie, giving you the opportunity to decide whether or not to accept it. If you do not accept cookies, however, you will not be able to access your account information or make purchases with Pure South.


Whenever you shop through the Pure South website we take every possible precaution to ensure that your transactions are safe.

If you have questions about the charges on your card, please:

  • Phone us on +65 6325 2931 between 9.00 am and 6.00 pm, Monday-Friday (excluding public holidays)
  • email us on 
  • chat with us on Facebook messenger @Puresouthsg


You are an important part of our online community and we love your feedback, as it helps us provide you with the very best service.

There are a number of ways to contact Pure South. These include:

(i) Phoning us on +65 6325 2931

You can speak with someone from our team between 9.00 am and 6.00 pm, Monday-Friday (excluding public holidays). If your call is unanswered, please leave us a message with your contact details and we will get back to you as soon as possible.

Please note we are unable to deliver product outside of Singapore. However, we are happy to take orders from customers overseas who wish to have the product delivered within Singapore.

(ii) Emailing us on

Non-urgent enquiries can be emailed to us and we will reply to your email as soon as possible. Please contact us via phone for any urgent enquiries.

(iii) Drop us a message on Facebook messenger @PureSouthsg


Please note Pure South is not obliged by Law to provide a refund if a customer has changed their mind, so please choose carefully.

However if you do, please contact us as soon as possible on +65 6325 2931 between 9.00 am and 6.00 pm. Providing we can intercept the goods before they are dispatched with the courier, we will happily exchange the products ordered for other Pure South goods or a credit note.


About Our Delivery Service

  • Alliance partners with local couriers to deliver all online orders.
  • The shipping fee includes the cost of handling, packaging and courier fee. 
  • Currently we are limited in our delivery capacity and order execution takes between 2 - 3 days, excluding weekends.
  • Once we receive your confirmed order we will contact you via mobile phone to arrange applicable time / date of delivery. Currently deliveries are made between either 1-4pm or 4-7pm Mon - Fri only.


If you are not happy with any product you receive from Alliance please contact us and we will endeavour to remedy any concerns you have.

Please call us on +65 6325 2931 between 9.00 am and 6.00 pm Monday-Friday, or email us at



During the stay home period. if for any reason you are concerned about the delivery of your order please contact our team via Facebook messenger @PureSouthsg or email