The Pure South Premium Handpicked range is by its very definition among the finest beef curated from New Zealand.
Only the finest produce ever makes the grade, a percentage that remains firmly in the single figures. Hand-selecting carcasses with a 4+ marbling score alone by our master butchers weren't enough. We chose to elevate its flavour, tenderness and succulence profile with extreme aging - no less than 55 days for some cuts.
Grass-fed, free-roaming - we let animals be animals, that is, living outdoors on expansive, renewable lush pastures, free to exercise and graze when desired on fresh pastures year-round.
You can have absolute confidence in the consistency and incredible taste of our exclusive & limited Handpicked beef.